Tuesday 2 November 2010

My latest logos after meeting with the Visual communication team. Posted by Russell Hepton of the Vis-com team

Here I have decided to go for a more obvious contextual reference, with connotations of thought and idea. I have also decided to place the "in" of "inspire" within the head as a simple word association.

Again, going back to the doors being open to new possibility, relating the door in the "I" with the idea.
 However, the over all feel of the design is a little to straight and narrow, with no particular reference or association to the word "inspire."

Inspire logo Posted by Russell Hepton of the Vis-com team

This a new logo type for "Inspire." A dash of colour brings out the logo, but in terms of connotations, this logo lacks a link to the aims associated with the "inspire" function and purpose.

Inverted
New colour scheme

What are "inspire" and "design forum?"

Inspire is a new project that will be formed within the AUCB campus. The main aim for inspire is to allow students and graduates to have the opportunity to meet employers and other graduates from around the UK. This will be made possible through educating people in on-line marketing and self promotion. This in turn will open the doors of employment and create a larger window of opportunity for students and graduates to gain access to employment in the future.

Design forum is a separate function that will allow employers and graduates to come and meet new designers with fresh ideas, all the way from Fine art to Model making. There will be regular meetings healed within the University campus with the aim of getting industry experienced individuals involved with the student environment.

Visual communication has been asked to create an identity for both of these functions, these posts will include all of the processes, development and progress made by the Visual communication team.

New logo type for inspire

Here is a logo type that Emma Bowerman suggested and I visualised using a grid work space on Adobe Illustrator.

The purpose is to explain visually, that the door is always open for fresh ideas and experienced graduates.